Lady Gaga - Bad Romance

Lady Gaga – Bad Romance

Lady Gaga is a female artist that can be seen as unique in the music industry. This can be seen through her music and her videos. She likes to express her feelings and views on the music industry through these music videos. A particular one where this is portrayed through is the Bad Romance video.

At the beginning of the bad romance music video there are several pods that are holding Lady Gaga and several others. This is as if they are being created and born which could illustrate that they are being born into the music industry and have been moulded by them so that they look and act the way they want them too. When Lady Gaga and the other women come out of the pods they are wearing white, this could symbolise purity and how they are innocent until they are manipulated by the music industry. Also, they are wearing masks that cover their eyes and ears which could suggest that they are deaf and blind to their surroundings. Further on in the music video she is shown wearing black. This could portray that she has now lost her purity and innocence because of the music industry.

The image above shows these pods that Lady Gaga and the other women emerged from. On the one that Lady Gaga came out of has the word ‘Monster’ on; this could link in with her fans as they are called Little Monsters. By having this in the video she is showing how her fans have helped her get to where she is now.

This is a screenshot from the Bad Romance video. It shows how everyone is bidding for Lady Gaga now that she is famous. It could mean that she is just being used by the music industry to make money.

This shot shows Lady Gaga and other women dancing in front of a group of men. The shot could be illustrating how the music industry, being the men, is conducting Lady Gaga to do what they want. Also, by them being men it could symbolise how men have more power in the music industry compared to the women and that Lady Gaga wants to change this.

In the Bad Romance music video, product placement is used a few times. This is the same as her other music video Telephone, where Virgin mobile is blatantly advertised in a few shots. The product placement used in this music video is a speaker created by Parrot. This is shown in the image below.

At the end of the music video there is a scene that shows how Lady Gaga has now got the power over the music industry. This is because she has done what the music industry have told her to do which has allowed her to gain an army of fans that have provided her support and the power to do what she wants now.