Evaluation Question 2

2. How effective is the combination of your main product and ancillary texts?

 

For the A2 Media coursework, we created print artefacts along with a main production. Our main production, the music video, required certain types of artefacts. These being; a digipack (CD Case) and an advertising poster. The digipack was a trifold holding several images related to the music video itself. We used some shots from the video but also took some extra ones. We believe that the end product of the digipack will be effective in terms of advertising the music video. It held all of the key information that is required of a CD case and what is needed to advertise a product in an effective manner.

 

Also, the poster works effectively as a form of advertisement for the music video as it gives the target audience a taste of what the product will be like. For example, on the poster we have reviews from well know music companies that say what they thought of the music video which will encourage people to buy it. It also has a star rating on it inferring the level of quality. This is important to have when advertising a product as the audience can be easily persuaded by other people’s opinions. We also have the price on the poster as the audience will not buy it without knowing how much they are paying.

 

Both the main product and ancillary texts compliment each other well. This is because we have kept the same theme throughout both of them. By this I mean the same type of font, colour, etc. We believe this worked effectively as by keeping certain features the same in the main product and the ancillary texts, we are installing our product into the target audiences mind as they will begin to recognise the type of fonts and colours we are using and associate it with what we have created. We used bright colours for both the main product and the ancillary texts as we want to present them both in a positive way and to catch the audience’s eye. The colour we used was yellow, our thinking behind this was to put the text across an image in the sky, relating it to the sun leading to a happier and more positive interpretation of the music video.

 

On the other hand, we would have liked to have taken more still images using the DSLR camera for the print artefacts. The reason being that we could have higher quality images and be freer with type of shots we wanted to use. Another improvement we would have liked to have done is created a more in depth edit of the photo, unfortunately this could not be done due to time constraints. This would be something we would like to improve on if this project was ever re-created. To improve our time management we could create an in depth plan of when certain tasks need to be completed by to inject more of a structure into the project.

 

However, the music video is effective for portraying the message we wanted to be within the video. The message was woman empowerment. This message came across effectively as we added in clips at the start which include powerful females throughout history such as Margret Thatcher and Malala Yousifaiz. The print artefacts also worked as we had an image of a woman posing in a similar way to the World War poster, asking women to join. We also had other hidden symbolism such as the globe with the female logo drawn over it. This was to show that woman have power and rights all over the world no matter where their origin is.

 

Overall, I believe that our main product and the ancillary texts both have aspects that are effective but there are a few things that could have been improved if time was not an issue. Both sides compliment each other well and work effectively in advertising our product.